:: Adverfarm :: New Media & Advertising

Publicis Groupe increase it’s portfolio in new digital media and acquire one of the most important and leading digital marketing agency “Razorfish“. Microsoft has sold it for $530m.

http://tinyurl.com/luo792

This time the “shark” automotive company of the year (see how much business this company had been going on in the last six months from Europe to US) has drop a new and more flashy stily site on the hot topic of the G20 - Save the world from the global heating and don’t use toxic tool! … First of it the CAR, too good to leave in the garage but right now to many to make a significant sign on global enviroment.. let’s see what the Agnelli’s family has on their pocket.

http://www.fiat.com/ecodrive

Here is a nice example of a special viral campain..not selling a specific “below the line” commercial brand of goods but a simple and genuine emotion: Love & Friendship.. I do think it got the point!.

The guys from “Razorfish” are back and this time with a  spectacular report on Social Marketing.

:: FLUENT ::

Time to seat back and read the view of one of the most Acclaimed  Digital Award WinningNew Media Company.. Time to seat back and think a bit more the way clients are approached and projects are define. Fluent give us a very fine exploration of the consumer digital market “today”. We change everyday in the way we decide, think, work and relate so other people out there does too. Brands need to identify “real” and new type influencers, and on the other side customer and thier loyalty rewarded. What has change also on this whole “panorama”is the language, how we communicate, what we use to communicate and where. Well, here is the chance to put an eye on the their work..

As most of you people out there probably know, from last February a very “used to be” social bookmark web site, is not social any longer. Lot’s of problem with the hardware seems to be at the base of the problem that had stucked for a long while the guys behind the “milestone” social bookmarks on line services. It’s a pity.. but as lot of you know, nothing is “forever”, and when we talk about information on the net sometimes I’m even more scared. Let’s see what will happen..

Here is the last comments from Todd Sieling’s and Chris Messina’s blog posts
or get the link from here: http://corvusconsulting.ca/2009/02/ma-gnolias-bad-day/

ma.gnolia

Review
What about social bookmark site.. why should I have to use them to leave my the archive of my favourite web site on the risky situation that I could loose them somedays.. Well, its call “Social”

Non so quanti di voi siano abituali utilizzatori e conoscano i social bookmarking disponibili on-line, vedi del.icio.us (http://delicious.com) e ma.gnolia (http://ma.gnolia.com)

Sta di fatto che ad inizio febbraio proprio quest’ultimo, ha subito un gravissimo danno sui dati memorizzati e la conseguente perdita di i bookmark, ma non solo. La perdita maggiore è stata quella dei dati “relazionati” o associati ai singoli bookmark, vedi tag e relazioni/link che si erano create nel tempo.

Da allora, Larry Halff ha tenuto un costante aggiornamento sullo stato in essere dei dati raccolti e recuperati sulla home del proprio sito ma.gnolia. La scorsa settimana, con grande amarezza, ha confermato che i dati non potranno essere recuperati nel suo complesso. In questi giorni avvierà un secondo tentativo di recupero.

Ma.gnolia, assieme a del.icio.us e Digg e Reddit sono tra i primi esploratori del web 2.0

Questo è interessante per fare una valutazione di come tutti questi servizi “on-line”, remoti, dove sempre più persone si spingono a caricarli di dati (propri e non), duplicarli in più parti per poi alla lunga anche dimenticarsene, possano avere la stessa probabilità di “ammalarsi” e in alcuni casi morire, di un qualsiasi altro sistema.. e con esso portarsi via molte delle esperienze “collettive” raccolte lungo il suo percorso.. un po’ come l’uomo insomma. peccato che aveva solo 3 anni di vita..

So the on line battle is never ending and more new media events are coming up while other are up to date..! Here is the new blog from the very well known Cola Company PEPSI.. where few of the most important DJ on stage will be meeting and sending tweeter messages..

http://pepsidev.verbsite.com/

PEPSI DJ Collective

After a very tough time it’s now time to get back on track.. with a more continuous information and analysis campain on the web activities.. and not just that.. comments are always welcome.. ideas even more.. wherever and whenever they coming from there is always someone that like to hear what people has to say..

I’ve jut got the news about Stage6 apparently shutting down on feb 28th.. well guss I’m shocked on one hand and not surprised on the other. Still This is something we all have to think about.. digital as all real life has an end at some point. These guys did a great job and services to all digital community users.

Here the last post: http://www.stage6.com

Everyday we see more and more news about the “evolution” of the TV. From its original format to a new type of format, on the web mostly this is define as something “not yet mature”. Web tv, IPTv and so on.. so many “TV” code name to describe something that is defenily growing but not yet big enough to “do what we’d like it should be..”. I guess is due to the fact we, I, haven’t really got an idea about what will be the next step. Yet, what we’ve seen now is not so enthusiastic and impressive probably. We’ve seen the web evolution.. a part from the old tv evolutions. This up to these days has been running on differnt roads. The tv road, well prepared from about decades of experience in creating format of all of us, is running out of petrol.. sorry the real “petrol” is still there.. is the audience that is not there anymore. So what are all these people do.. surf the web, maybe.. for sure the web audience is getting bigger everyday. Something is moving around the tv business.. create the format for the programs, on tv or web tv, still requires creativity and the right tecnology. We watch tv and even the cheap and worse program some times can be part of the “zapping evening”.. When we surf the web, we sure want to watch something that has more.. more content, more style, more entertainment.. otherwise we’ll get back to the old tv way I-see-what-they-let-me-to-watch. So the new AUDI TV claim is “More than just TV”.. well I’ll keep an eye on it and.. We’ll see.. the design.. this is the fun part.. The agency is call Metaphrenie, from Berlin. They do 3D. Is not the usual motion 3D. These guys are cool. Check their last showreel. Audi, Adidas (Adidas football), Nike, even the Al Jazeera Sport event for the asian games.

Most of the people know how much informations are important, in our life, our everyday work.. more that I belive that know where to get the informations is even more important.. If you have informations to manage that no one else have.. you have some power on your hand.. but if you have the knowledge of where even more informations are.. who has it.. you have a network of informations. If you can manage an informations network, well your power will get even more powerful. These days where company travels around the globe trying to do better business for their company and people have to deal with lots of new business dimentions (culture, money, locations..) someone decide to do their business on what’s is the first of this “global business running”.. the LINK.. “..who do I have to contact..” “..where will be the best place?” “..how, what.. ?” and so on.. I guess these are just few of the questions hundreds of CXOs and Managers has to deal with once they get into the “expand” problem.. NASEBA “make it happen” .. I like the way they present themself.. Very glamour and technically innovative the presentation they made. The agency behind is the TX_Agency from Nice.